Brown teddy bear standing in a Walmart toys aisle with the lights off

This holiday season, Christmas toy enthusiasts are all abuzz about the new Walmart teddy bear commercial.

If you haven’t already seen it, you can catch Walmart’s teddy bear commercial below:

For more featured toys and wish-list items this holiday, be sure to check out our Toy Academy. You might also like these Top 25 Toys trending this season!

Bring holiday magic home

GUND plush brown bear

It’s the story of a GUND plush brown bear that, at first, doesn’t appear to fit in. This commercial tugs at your heartstrings from beginning to end.

The commercial has caused demand to skyrocket, but if you can’t find the exact bear in the commercial, check out some of his other fuzzy, stuffed friends from GUND!

In the opening scene, we see a classic plush brown bear sitting quietly on a Walmart shelf. He appears lonely and out of place as holiday shoppers reach over him, under him, and around him in an effort to scoop trendier toys into their carts.

By store closing, the shelves have been well picked over. The bear sits with no one within arm’s reach, the store lights shut off abruptly … and the soulful recording of “Bring It on Home to Me” by Sam Cooke is heard through the store PA system. Heartwrenching? You bet.

What does a Christmas teddy bear do at Walmart after hours?

The bear spends a lonely night much in the same way we might: he walks through dark, quiet store aisles like they were dimly lit streets, he tries reading a book but the words just don’t sink in, he mindlessly scrolls through a tablet, and ends up eating his feelings away as he stuffs his face into a tub of Haagen-Dazs ice cream.

I won’t give away the whole story, but I will say that the bear’s story ends on a happy holiday note. Walmart Canada’s message is clear this season: Holiday magic starts with believing.

From the Twitterverse:






Check back for more information on our Holiday Magic Teddy Bear Christmas campaign!


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Born and raised in Montreal, Anita is currently living her slice of life in a Toronto suburb with her husband, three children, and their rescue dog Walter. In her free time, she enjoys experimenting with recipes, refurbishing furniture, and travelling with her family. Anita believes that a daily dose of mindfulness towards self and others leads to a richer, more fulfilled life. She is the author of two award-winning children's picture books on mindfulness. Come say Hi on her Twitter channel @KidLitAnita.